50 Year of Parkas | Integrated Campaign | Winter 2023
Digital. Print. An entire zine (which you can check out here). And a Times Square billboard.
We used athletes to elevate the on-mountain expression of parkas and contemporary game changers (activists and artists) to show the evolution and point towards the future.
AD: David Clemente, American hero
CW: Emily Connelly
CD: Andy Alvarez, Maddie Grandbois
Zine Design + Production: Collected Works
Billboard: Blind Pig