Think back to Summer 2016. The world was beautiful. Kitchen gadget influencers were abundant. And frozen rosé was all the rage.
The goal was to create content that incorporated high priority OXO products into a current food trend; as such, the content was all written and published within the span of a week.
(Paid & Organic Social, Email, Recipe Blog Post)
When you ask new parents what they look for in a travel stroller, most will talk about their need for something that isn’t too heavy, has enough storage for diapers, wallet, cell phone and keys, and doesn’t require a lot of wrangling to open and close.
So we took all of those attributes, and we designed the new Air Stroller with them in mind.
It’s the next big thing, and it folds up really, really small.
This Spring Cleaning campaign was designed to draw attention to OXO’s line of cleaning and organizing tools and demonstrate ethos in categories around the home.
It was launched in the beginning of April, and contained social and email components, as well as blog posts and a spring cleaning playlist.
The result? A social clickthrough rate 453% above the benchmark, and the highest conversion rate of a single campaign to date.
(Long Form, Site, Organic, Paid, Email)